The amount of video content and video functionality used by public companies on their corporate/IR websites and their wider digital estate has increased dramatically, according to the latest Investis IQ Rankings, released today. The percentage of companies using video has increased across every criteria we measure.
Responding to the latest rankings, Samuel Osinowo, Head of Video at Investis, said:
“We’ve seen a shift in attitude towards video in recent years – gone are the days when the thought of doing a video makes companies nervous. These numbers reflect this new mood and show that people are thinking beyond just results videos. There’s too much noise out there – with everyone fighting for audience attention. Video is the best way to cut through.”
56% of all companies with corporate and IR apps now display video on those apps – up from 38% a year ago. Even more startlingly, the percentage of companies who show videos on dedicated mobile sites or responsive websites has more than doubled – up from 24% to 52%.
This shift of gear means that multimedia is now the biggest driver of change for digital corporate communications, with scores in this category up 18% over the past 6 months and over 28% on a year ago.
Video usage on the corporate/IR website has also increased substantially. 42% of companies now have a video gallery on their corporate/IR website to house their content while over a third now have a corporate video. 60% of companies now webcast their results – but while the proportion of companies audio webcasting (40%) is largely unchanged, the number of companies choosing to video webcast has gone up by a third.
Companies are also continuing to invest heavily in dedicated mobile sites and responsive web design – with scores up in this area by 15%, while social media growth (as we saw with the indices scored in Q1) remains sluggish.
Watch for an upcoming blog series where we provide best practice examples of the companies who we feel truly value the impact of video to tell their corporate story.
We score each index once every six months: this quarter Investis scored the UK FTSE 250, the German MDAX, the Austrian ATX, the Swiss SMI Expanded and the Russian RTSI. For more information on the IQ benchmarking service, please contact Marcus Fergusson on firstname.lastname@example.org, call +44 (0) 20 7038 9000 or visit www.investis.com.
Top 20 companies scored this quarter:
|Company||Index||Overall||Index Rank||Change in Ranking|
|ABB Ltd||SMI Expanded||69||2||1|
|Credit Suisse||SMI Expanded||67||4||-2|
|Balfour Beatty||FTSE 250||67||3||3|
|Roche Holding||SMI Expanded||65||6||1|
|Go-Ahead Group||FTSE 250||65||4||1|
|Zurich Insurance Group||SMI Expanded||64||7||-1|
|Catlin Group||FTSE 250||63||6||-4|
|International Personal Finance||FTSE 250||62||8||0|
|Stagecoach Group||FTSE 250||61||9||0|
|Georg Fischer||SMI Expanded||61||8||N/A|
Investis are global specialists in digital corporate and IR communications for public companies. Our services include corporate and IR websites, social media solutions, apps and mobile sites, video and webcasting, website tools and integrated online reporting.
Investis works with over 1,700 companies in 30 countries, from the smallest companies to the largest, including more than 70% of the FTSE100. The company has offices in the UK, USA, Germany and Finland.
The IQ survey was conducted in the second quarter of 2014 based on the current index constituents at the beginning of April and includes the SMI Expanded for the first time (previously the scoring was restricted to the SMI). The IQ Ranking is the most comprehensive and authoritative of its kind, assessing nearly 200 criteria in measuring website quality and performance. Investis now scores more than 1000 companies every six months, offering a unique view on the evolution of corporate websites for its clients and partners.