EnQuest is the best performing company for mobile use, as the number of companies ensuring that the content of their corporate website is accessible on mobile devices triples compared to 6 months ago, according to the latest Investis IQ Rankings, released today.
Some 23% of the 342 medium and large-sized listed European companies scored this quarter have either a responsive or dedicated mobile site, compared to just 8% of the same companies scored in Q4 2012. When corporate apps are included, that figure rises to 32%, compared to 13% in Q4 2012.
Even more revealingly, many companies are opting to build responsive versions of their corporate websites for the first time, rather than build a standalone, dedicated mobile site.
When the FTSE 250 was last scored in Q4 2012, just 14 companies had a dedicated mobile site and 13 companies had a corporate or IR app: there were no responsive websites. Today, 26 companies have a dedicated mobile site and 33 have a corporate or IR app but 18 companies have now built a responsive website.
This jump is significant - although the rapidly increasing importance of mobile in corporate communications means that the rest of the index are at risk of losing some of their key audience if they don’t catch up soon.
EnQuest recorded the highest score for use of mobile this quarter – of over 900 companies that have been scored this year, only two companies, Tullow Oil and Schroders scored in Q1, now rank higher than EnQuest for mobile. All of them offer a strong range of features designed for mobile use, such as an interactive share price chart or video. They also all have investor relations apps, ensuring that users are kept up to date wherever they are, both on and off line.
A similar story is being played out across the other indices. For example, a third of the MDAX now have a mobile solution and a third of these are responsive, while over 45% of the Australian ASX companies with a mobile solution have also gone responsive.
Responding to the latest rankings, Marcus Fergusson, Head of Marketing at Investis, said:
"What is remarkable is how quickly companies have adopted responsive website design for their corporate websites. A year ago, a responsive corporate website was a rarity. At the current rate of growth, they will overtake dedicated mobile sites as the preferred approach within a matter of months."
Top 20 companies scored this quarter:
|Company||Index||Overall||Index Rank||Change in Ranking|
|Go-Ahead Group||FTSE 250||68||1||+5|
|Credit Suisse||SMI 20||67||3||+1|
|ABB Ltd.||SMI 20||66||4||+1|
|Catlin Group||FTSE 250||65||2||+5|
|Balfour Beatty||FTSE 250||65||4||-2|
|Stagecoach Group||FTSE 250||63||5||-1|
|Provident Financial||FTSE 250||63||6||+13|
|Commonwealth Bank||ASX 50||62||1||n/a|
|Qinetiq Group||FTSE 250||62||7||+40|
|Cairn Energy||FTSE 250||61||8||+3|
|Telekom Austria||ATX 20||61||2||-1|
|International Personal Finance||FTSE 250||61||9||-4|
|Swiss Re||SMI 20||61||6||+3|
|ANZ Bank||ASX 50||61||2||n/a|
Investis are global specialists in digital corporate communications for public companies. Our services include corporate and IR websites, social media solutions, apps and mobile sites, video and webcasting, website tools and integrated online reporting.
Investis works with over 1,700 companies in 30 countries, from the smallest companies to the largest, including more than 70% of the FTSE100. The company has offices in the UK, USA, Germany, Italy, Finland and India.
The IQ survey was conducted in the second quarter of 2013 based on the current index constituents at the beginning of April. The IQ Ranking is the most comprehensive and authoritative of its kind, assessing nearly 200 criteria in measuring website quality and performance. Investis now scores more than 700 companies every six months, offering a unique view on the evolution of corporate websites for its clients and partners.