Improving communications to the mobile audience remains the biggest driver of change to companies’ digital presence, according to the latest Investis IQ Rankings, released today.
Companies are continuing to invest heavily in dedicated mobile sites and responsive web design but social media, which has been one of the biggest growth areas for digital corporate communications recently, has shown little growth. For example, of the 331 companies scored for these rankings, 50 companies have started using responsive design or have launched a dedicated mobile site. By contrast, just 12 companies have started a corporate Twitter account.
The southern European indices saw the greatest improvement. The average score for the Spanish IBEX 35 was up 5% and for the Portuguese PSI 20 by 4%. With the exception of the Danish OMXC 20, all indices saw an improvement.
Widespread regional variation was seen in terms of the proportion of companies improving their corporate digital presence and thus increasing their overall scores. Three quarters of Portuguese PSI 20 companies made changes, compared to just over a third of Danish OMXC 20 companies.
The DAX 30 and the FTSE 100 have seen a marked slowdown in the number of companies improving their digital presence. The last time they were scored 80% of the DAX30 and 59% of the FTSE 100 recorded improvements – these figures are now down to 43% and 40% respectively. However, these indices remain at or close to the top of the international league table: high scoring companies have less flexibility in terms of making improvements.
Responding to the latest rankings, Marcus Fergusson, Research Director at Investis, said:
“Mobile and responsive web design in particular were the main areas of growth over the past 6 months. However, this has been largely driven by smaller companies catching up with companies of a greater market cap, many of whom had begun to address their mobile audience at the beginning of 2013 or earlier. Many of these bigger companies have been content to consolidate their achievements in these areas rather than taking on new challenges.”
We score each index once every six months: this quarter Investis scored the FTSE 100, DOW JONES, S&P 100, DAX 30, OMXH 25, OMXC 20, IBEX 35 and the PSI 20. For more information on the IQ benchmarking service, please contact Marcus Fergusson on firstname.lastname@example.org, call +44 (0) 20 7038 9000 or visit www.investis.com.
Top 20 companies scored this quarter:
|Company||Index||Overall||Index Rank||Change in Ranking|
|Royal Dutch Shell||FTSE 100||75||1||1|
|Anglo American||FTSE 100||71||6||1|
|Hewlett Packard||S&P 100||71||1||10|
|Metso Group||OMXH 25||71||2||-1|
|British Land||FTSE 100||70||7||2|
|Land Securities Group||FTSE 100||70||8||2|
|Novo Nordisk||OMXC 20||70||1||1|
|Tullow Oil||FTSE 100||69||9||4|
|Deutsche Bank||DAX 30||69||5||1|
Investis are global specialists in digital corporate and IR communications for public companies. Our services include corporate and IR websites, social media solutions, apps and mobile sites, video and webcasting, website tools and integrated online reporting.
Investis works with over 1,700 companies in 30 countries, from the smallest companies to the largest, including more than 70% of the FTSE100. The company has offices in the UK, USA, Germany and Finland.
The IQ survey was conducted in the first quarter of 2014 based on the current index constituents at the beginning of January. The IQ Ranking is the most comprehensive and authoritative of its kind, assessing nearly 200 criteria in measuring website quality and performance. Investis now scores more than 1000 companies every six months, offering a unique view on the evolution of corporate websites for its clients and partners.