Access to corporate websites from mobile devices is outpacing the global trend according to Investis research released today. The research shows that 15.9% of all corporate website visits come from mobile devices as opposed to 14.13% on all types of websites worldwide.
The research is published in Investis’ latest guide for digital corporate and investor communications: Why Mobile Matters. Investis found that the proportion of visits to corporate websites from mobile devices has increased by over 780% since the launch of the iPad, which continues to dominate the market accounting for 40% of all mobile visits to corporate websites. It is a sign of Apple’s continued dominance amongst business professionals; iOS remains the most popular mobile operating system for corporate website visitors, significantly bucking Android’s global lead, making up 69% of visits to corporate websites as opposed to just 22% for Android.
Companies have begun to respond to user demands: close to a third of the FTSE100 and 47% of the DAX30 now provides either a dedicated smartphone website or makes use of responsive design. In addition, nearly a third of the FTSE100 also offers an app for corporate or IR use.
Commenting on the research, Rupert Spiegelberg, Strategy Director at Investis, said:
“The trends are telling. Whilst oppressive market conditions have forced many companies to cut communications budgets, this evidence shows that some companies are still willing to embrace new technologies. The desire and need to reach stakeholders is stronger than ever, and with the growing appetite for consuming content on mobile devices means that companies have little choice but to evolve the way they communicate.”
The IQ data in this report derives from analysis of over 37 million corporate website visits over two and a half years. The company websites used to gather this data were predominantly European and North American.
Investis is Europe's leading specialist in digital corporate communications for public companies. Our services include corporate websites, social media solutions, apps and mobile sites, video and webcasting, website tools and integrated online reporting.
Investis works with over 1,700 companies in 30 countries, from the smallest companies to the largest, including more than 70% of the FTSE 100. The company has offices in the UK, USA, Germany, Italy, Finland and India.