NEW YORK - nvestis, a leading digital communications company, today announced the appointment of David Corchado as chief digital officer. Corchado will take charge of Investis product development strategy and have global responsibility for all web development groups. Corchado brings 20 years of leadership and deep industry knowledge to Investis, having spent most of his career building advertising technology for digital agencies.

 

Corchado comes to the New York office of Investis from the Bay Area of California, where he earned a reputation for moon shot thinking while leading new product development initiatives for big Silicon Valley brands. Outside consulting, Corchado had been chief digital officer and managing director for Digital Air Strike, a social media and reputation management firm where he led the company’s entry into new strategic markets. Earlier, he was chief data & product officer at iCrossing, leading the data science and real time analytics group; VP of technology at TBWA/Chiat/Day and technology director at Agency.com.

 

“My history with David goes back for years,” said Don Scales, CEO of Investis. “His digital expertise, out-of-the-box thinking, and ability to really hone in on the client’s needs will be critical skills in opening up the corporate communications market and expanding our global footprint. The experience he brings innovating for clients will be an important part of the company’s success moving forward.”

 

“Investis leads through a technology platform that is the total package; dynamic content, personalization, bulletproof security, and advanced analytics,” said Corchado. “They are the only company that has grown their leadership position in strategic communications, while still owning the stack. In a time when most digital agencies are renting the same technology, Investis is differentiating through a robust tool-set, built on the best in class CMS platforms. They are the only company today that is out there innovating in the corporate communications space.”

 

This is the latest of several executive hires by Investis. The company recently announced the appointment of Claire Price as CFO in the company’s London headquarters.

 

About Investis

Investis is an award-winning digital communications company that helps world-class businesses manage their corporate brands to build trusted connections with customers, employees, and investors. The company works with more than 2,000 clients around the world. Global businesses such as GE, ArcelorMittal and Rolls-Royce trust the Investis team of more than 500 employees to deliver stronger relationships with audiences and improved ROI through a unique blend of technology, expertise and service. For more information about the Investis approach, please visit http://www.investis.com.