How companies talk about themselves on their corporate websites has improved substantially, according to the latest Investis IQ Rankings, released today. The IQ Rankings benchmark corporate websites and companies’ use of digital media, scoring them out of 100 for aspects including usability, corporate governance, CSR, investor relations (IR), use of mobile and use of social media.
The average About Us score globally has increased by 7% on six months ago, and all indices scored recorded an overall average improvement here, with the exception of the Portuguese PSI 20. This development has largely been driven by the greater use of a corporate video to give a top-level view of the company and by the introduction of interactive maps showing operations or key locations.
However, with the exception of the Dow Jones, all the American indices fall below the global average in this area. American companies have improved in the last six months but they are particularly bad at describing their business strategy or explaining their market environment.
Responding to the findings, Marcus Fergusson, Research Director at Investis, said:
“Only 16% of US companies discuss their strategy on their corporate websites compared to 65% of non-US companies. This is a serious shortcoming and will hamper attempts by investors and other key stakeholders to understand what will drive the business forward.
It is encouraging that greater use is being made of multimedia, which is a powerful way to communicate complex data. However, too many companies, including those outside of the States, are still failing to deliver critical and basic profile information.
(Companies scored in Q1 highlighted in blue)
About Us scores – US vs. Non-US
We score each index once every six months: this quarter Investis scored the UK FTSE 100; the US Dow Jones, S&P 100, NYSE US 100 and NASDAQ 100; the German DAX 30; the Finnish OMXH 25; the Danish OMXC 20; the Spanish IBEX 35; the Portuguese PSI 20; and the Euronext 100.
The IQ survey was conducted in the first quarter of 2015 based on the current index constituents at the beginning of January. The IQ Ranking is the most comprehensive and authoritative of its kind, assessing 200 criteria in measuring website quality and performance. Investis now scores more than 1,600 companies each year, offering a unique view on the evolution of corporate websites for its clients and partners.
Top 20 companies scored this quarter:
|Company||Index||Overall||Index Rank||Change in Ranking|
|Royal Dutch Shell||FTSE 100||78||1||+1|
|Deutsche Telekom||DAX 30||76||2||+3|
|British Land||FTSE 100||73||4||+1|
|Deutsche Post DHL||DAX 30||73||4||+6|
|National Grid||FTSE 100||72||8||-1|
|Anglo American||FTSE 100||71||9||-1|
Investis Ltd., is an international digital corporate communications and investor relations company which works with approximately 1,900 clients from offices in six countries. The companies it serves include more than 70% of the constituents of the FTSE 100 and more than 150 US clients. Founded in 2000, Investis helps clients manage their corporate communications and investor relations through corporate websites, IR webhosting, social media, apps & mobile, video and webcasting, website tools and online reporting.