The past six months has seen a dramatic rise in the number of companies improving their corporate websites and wider digital presence, according to the latest Investis IQ Rankings, released today.
Averaged across all of the indices scored, there were advances in every area – but the real drivers of change were Mobile, where scores were up by nearly 30%, and in Social Media (up by over 17%). The increase in the use of Multimedia was also encouraging.
The number of companies in the FTSE 250 recording improvements in their IQ scores has doubled since Q2 2013 and nearly quadrupled for the Austrian ATX. However, there were real gains made across every index.
Average index scores also increased substantially compared to Q2 2013 when growth was negligible. Scores across the ATX were up by 10%; in the Russian RTSI by 6% and in the FTSE 250 by 4%. Growth in the Swiss SMI 20 was more modest at 3% but the index started from a higher base. The MDAX saw the least improvement – but even here a 2% rise in overall scores was recorded.
The growing popularity of responsive web design (the ability of a website to flex to any size screen) proved a major factor in this growth. The number of companies with a responsive website has increased by 62% in the past six months.
Responding to the latest rankings, Marcus Fergusson, Head of Research at Investis, said:
“Mobile and responsive web design in particular were the main areas of growth throughout 2013. However, we have also witnessed a pronounced and encouraging increase in the number of companies investing in their overall digital corporate communications in the past half year. This trend appears to be following the global economic recovery – and looks set to continue throughout 2014.”
We score each index once every six months: this quarter Investis scored the FTSE250, MDAX, ATX 20, SMI 20, and the RTSI. For more information on the IQ benchmarking service, please contact Marcus Fergusson on firstname.lastname@example.org, call +44 (0) 20 7038 9000 or visit www.investis.com.
Top 20 companies scored this quarter:
|Company||Index||Overall||Index Rank||Change in Ranking|
|Credit Suisse||SMI 20||71||2||1|
|ABB Ltd.||SMI 20||69||3||1|
|Erste Group||ATX 20||68||1||2|
|Catlin Group||FTSE 250||67||2||1|
|Roche Holding||SMI 20||66||5||0|
|Go-Ahead Group||FTSE 250||65||5||-4|
|Balfour Beatty||FTSE 250||65||6||-2|
|Cairn Energy||FTSE 250||64||7||1|
|International Personal Finance||FTSE 250||64||8||1|
|Stagecoach Group||FTSE 250||63||9||-4|
|Zurich Financial Services||SMI 20||63||6||4|
|Mitie Group||FTSE 250||63||10||1|
|Swiss Re||SMI 20||63||7||-1|
Investis are global specialists in digital corporate and IR communications for public companies. Our services include corporate and IR websites, social media solutions, apps and mobile sites, video and webcasting, website tools and integrated online reporting.
Investis works with over 1,700 companies in 30 countries, from the smallest companies to the largest, including more than 70% of the FTSE100. The company has offices in the UK, USA, Germany, Italy and Finland.
The IQ survey was conducted in the fourth quarter of 2013 based on the current index constituents at the beginning of October. The IQ Ranking is the most comprehensive and authoritative of its kind, assessing nearly 200 criteria in measuring website quality and performance. Investis now scores more than 1000 companies every six months, offering a unique view on the evolution of corporate websites for its clients and partners.